Slow Travel & Gastronomy means slowing down to taste a place properly. In winter, Italy reveals its most authentic side: slow-cooked dishes, seasonal ingredients, and local wines that reflect climate and soil. Pairing hearty winter flavors—soups, braised meats, aged cheeses, truffles—with regional wines is more than dining; it’s a cultural act. Each glass tells a story, each meal becomes part of the landscape. This is travel through flavor, memory, and time.

Let’s Meet in Monferrato is not just a destination slogan, but a coordinated strategy. It brings together territorial promotion, digital storytelling, and local identity into a single ecosystem. By combining slow tourism, walking routes, cultural heritage, and data-driven visibility, the project turns Monferrato into a living platform rather than a static location—where villages, landscapes, and people become nodes in a shared narrative designed for discovery, continuity, and

Winter walking in the Monferrato hills reveals a quieter rhythm of the landscape. Snow softens the vineyards, paths become clearer without foliage, and distances feel more intimate. Trails once shaped by daily work turn into slow, contemplative routes, where villages emerge through mist and silence. It is the season when walking is not about covering ground, but about reading the land—step by step, in its most honest form.

Gianluca Morino at Cascina Garitina Monferrato vineyards and traditions Guiding visitors through the marvelous hills of Monferrato is not just a profession for Monfreedom guides, but a true passion that has brought to life an unparalleled tourist experience over the past three seasons. Through 160 unique events and more than 2000 participants, Monfreedom has successfully conveyed the magic of this region, unveiling its gastronomic richness and the natural beauty of its viney

Monferrato Explorer at the Carpathian Economic Forum 2024 In the landscape of experiential and sustainable tourism, Monferrato Explorer continues to be an undisputed leader thanks to the innovative vision of its founder, Adelio Debenedetti. Combining a passion for the region with advanced marketing strategies, Debenedetti has transformed the local resources of Monferrato into global value attractions. His participation in the Carpathian Economic Forum 2024 marked another sign

The Monfreedom Project, an initiative aimed at promoting inclusive tourism in Monferrato, offers numerous advantages to tour operators who choose to join and utilize its resources. By collaborating with Monfreedom, tour operators can tap into a range of benefits that not only enhance their offerings but also contribute to the growth of their businesses. This article explores the specific advantages that tour operators can gain by becoming a part of the Monfreedom Project. Ac

Our weekend

We have resumed our business for a really warm autumn. This weekend we inaugurated a new path in Monastero Bormida that has given us a lot of satisfactions, both in terms of landscape and architecture. On Sunday, however, we dedicated ourselves to a ritual as ancient as the world: the grape harvest. We went to the Agriturismo La Rossa and harvested the dolcetto. Wonderful grape, with a sweet flavor and exceptional consistency. If you too want to experience new emotions, follo

The ideas to make Monferrato known do not only involve development and investment plans. As I said previously, an idea for developing a territory can have simple bases, such as an aperitif. What is territorial promotion in tasting an aperitif? A lot and not a little. First of all, the aperitif is a passion that we develop in Italy. The times that I have gone abroad I have never noticed the culture of the aperitif like here in Italy. And we in Piedmont have a great tradition o