The ideas to make Monferrato known do not only involve development and investment plans. As I said previously, an idea for developing a territory can have simple bases, such as an aperitif. What is territorial promotion in tasting an aperitif? A lot and not a little. First of all, the aperitif is a passion that we develop in Italy. The times that I have gone abroad I have never noticed the culture of the aperitif like here in Italy. And we in Piedmont have a great tradition o